Chapter 3 – Vision, Mission & Strategies

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VMOSA is an integral part of  every organization. VMOSA stands for Vision, Mission, Objectives, Strategies and Action Plans.

Vision (The Dream)

Vision communicates the dream of the organization and where it wants to reach.  By developing a vision statement organization makes it clear what are the guiding principles for every decision of the organization.

Characteristics of Vision:

  • Understood and shared by the Board
  • Broad enough to encompass stakeholders perspective
  • Inspiring and uplifting
  • Easy to communicate

Mission (The What and Why)

An organisations mission statement communicates what the organsiation is going to do and why it is going to do that. Mission statements are similar to Vision, but they are more concrete and definitely more action oriented than the vision statements.

Characteristics of Mission:

  • Concise
  • Outcome oriented
  • Inclusive

Objectives (How much of What will be accomplished by When)

Objectives refer to specific measurable results for the initiative’s broad goals. An organisations objectives generally lay out how much of what will be accomplished by when.

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Strategies (The How)

Strategies explain how the initiative will reach its objectives. These strategies range from the very broad, which encompass people and resources from many different parts of the community, to the very specific, which aim at carefully defined areas.

Five types of specific strategies:

  • Providing information and enhancing skills
  • Enhancing services and support
  • Modify access, barriers and opportunities
  • Change the consequences of efforts
  • Modify policies

Action Plans (What change will happen; Who will do what; By when to make it happen)

Action plan describes in great detail exactly how strategies will be implemented to accomplish the objectives developed earlier in this process.

The plan refers to

  1. Specific changes to be sought and
  2. The specific action steps necessary to bring about changes in all of the relevant sectors, or parts, of the community

Action plans include:

  1. Action steps
  2. Persons responsible
  3. Date to be completed
  4. Resources required
  5. Barriers or resistance
  6. Collaborators

Action plan is made for every goal. A goal has be SMART.

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